PERRINESBRAIRE
As part of our International Business Policies and Strategies course, my group and I had to set up the Renault Group in the United States, using the various strategies discussed in class.
In this project, I was in charge of the analysis the potentiel market, the design of the folder and the presentation.
In America, competition in the automobile market is particularly peaceful and the need to differentiate oneself is indispensable if one wants to make sales. Hence our strategy of complete differentiation between our products in Europe and those that will be available on the American market. French quality/style can be extremely beneficial in such an environment. The Renault group is a perfect illustration of prestige and art but above all, the price/quality ratio of the vehicles is unbeatable. Their heritage and expertise make them extremely competitive and their global reach reinforces their ever-growing ambition. New models can be created to attract Americans and accompany them in their environmental awareness.
Choose Renault, and drive the change!
RENAULT
UCLA
From enthusiasts of comfortable, high-performance cars to admirers of luxury design, Renault is able to conquer many market segments thanks to its primary objective of providing "products and services that will enable people to live their lives with passion". In this respect, Renault wants everyone to be involved and therefore offers many different models that will suit all those looking for a new car, whatever their criteria (from electric cars to sports cars).
Every year, 64 million passenger cars are sold worldwide and this number is continually increasing year after year. In 2019, Renault was able to sell 2.6 million vehicles, i.e. a market share of around 4%. The automobile market is also one of the largest markets in the world, in 2019 it represented more than 4% of the world economy (4,000 billion dollars).